EDGE– An Advanced Analytics Solution
EDGE– An Advanced Analytics Solution
Brand Strategy | Brand Design
The brief was to design a visually captivating logo for Edge, a cutting-edge global B2B performance tracking solution that empowers leadership teams with deep, actionable insights. The objective was to create a logo that not only embodies the tool’s core analytical and data-driven nature but also establishes a strong and memorable brand identity within the industry.
Given Edge’s role in uncovering critical business insights, the logo needed to communicate precision, intelligence, and forward-thinking innovation. At its core, Edge is designed to be user-centric, making complex performance data more accessible, insightful, and actionable for decision-makers. Therefore, the design approach had to balance sophistication with simplicity, ensuring that the brand appears both trustworthy and technologically advanced.
The brief was to design a visually captivating logo for Edge, a cutting-edge global B2B performance tracking solution that empowers leadership teams with deep, actionable insights. The objective was to create a logo that not only embodies the tool’s core analytical and data-driven nature but also establishes a strong and memorable brand identity within the industry.
Given Edge’s role in uncovering critical business insights, the logo needed to communicate precision, intelligence, and forward-thinking innovation. At its core, Edge is designed to be user-centric, making complex performance data more accessible, insightful, and actionable for decision-makers. Therefore, the design approach had to balance sophistication with simplicity, ensuring that the brand appears both trustworthy and technologically advanced.
Combining the key themes of cutting-edge technology, advancement, and improved focus on the end-goal– the logo is a sleek composition with a modern aesthetic. The logo is typographic with the motif of an arrow and focus blended smartly within the wordmark using the accent colours. The brand’s name EDGE remains the hero throughout.
Combining the key themes of cutting-edge technology, advancement, and improved focus on the end-goal– the logo is a sleek composition with a modern aesthetic. The logo is typographic with the motif of an arrow and focus blended smartly within the wordmark using the accent colours. The brand’s name EDGE remains the hero throughout.
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