Ocean Skin & Vein Institute
Ocean Skin & Vein Institute
Brand Strategy | Brand Design | Packaging Design
Ocean Skin and Vein Institute is a California-based dermatology clinic, that uses state-of-the-art technology to ensure that their customers receive the best possible advances in dermatology and veins. Their top priority remains providing personalised, friendly, and ethical dermatology care. It is their goal to make customers feel at home. They take pride in treating patients like family while receiving quality care from their renowned healthcare providers.
The brief was to generate the brand strategy and identity design for the practice. On the basis of our communication as well as information gathered through a comprehensive questionnaire, some key characteristics of the brand were determined which helped in developing it’s overall visual language.
Ocean Skin and Vein Institute is a California-based dermatology clinic, that uses state-of-the-art technology to ensure that their customers receive the best possible advances in dermatology and veins. Their top priority remains providing personalised, friendly, and ethical dermatology care. It is their goal to make customers feel at home. They take pride in treating patients like family while receiving quality care from their renowned healthcare providers.
The brief was to generate the brand strategy and identity design for the practice. On the basis of our communication as well as information gathered through a comprehensive questionnaire, some key characteristics of the brand were determined which helped in developing it’s overall visual language.
Leveraging the theme of ‘Ocean’, combined with the underlying message helped generate the visual language for the brand. The visuals are heavily inspired by oceanic forms and coral colors. It is in sync with the brand’s nature of being clean and simple. Ripples directly correspond to the ocean. The overall shape of the identity is circular to represent the brand’s holistic nature.
Leveraging the theme of ‘Ocean’, combined with the underlying message helped generate the visual language for the brand. The visuals are heavily inspired by oceanic forms and coral colors. It is in sync with the brand’s nature of being clean and simple. Ripples directly correspond to the ocean. The overall shape of the identity is circular to represent the brand’s holistic nature.
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